Gerald Earl Gillum, known as G-Easy, is a rising a hip-hop artist pursing industry fame with elegant swagger. This creative professional has always been passionate about music, and began recording and self-promoting as a sophomore at Loyola University, New Orleans. He achieved his MBA to combine structured knowledge of the music industry, business-savvy strategy, and talent setting him apart from other artists. His career pivoted in 2014 with major-label album release, These Things Happen. This album reached number one on two US charts, and achieves the largest revenue to date totaling $120,000. Between 2014 and 2015, Gillum’s career amassed $1 million net worth, and a reputation spanning 7 countries. Other albums provide an additional $350,000 in revenue, and include Must Be Nice, The Outsider, and Big. Endorsements and sponsorships assume additional revenue averaging over $26,000.
Gerald Gillum is a California native from Oakland who creates his brand in a contemporary, and emotional-intellectual style. Fans are a testament to his talents, and like other popular artists, G-Easy allows his music to shine through and engage audiences. Life experiences and struggles with mental illness, depression, and drug addictions are foundational to his music. The hit single, “Everything Will Be Okay”, defines a particular experience with loss after a family death by overdose. Gillum himself struggles with mental illness, depression, and drug addictions. In many ways, these experiences contribute to the groundwork of his music and empathic fan base by offering emotional and lyrical tones listeners can relate to.
Fans adore G-Easy for his unique character, as his talented charm creates a distinct style comparative to artists like Drake and Mac Miller. Establishing a solid fan base is a steady process for this artist, and he has accumulated an impressive 1.8 million fans across Facebook, Twitter, and YouTube since 2010. Many fans became aware of G-Easy during his concert openings for famous headlines. These include Lil’ Wayne and 2 Chains at the “America’s Most Wanted” tour on July 19th, 2013. G-Easy embarked on his first international tour, “From the Bay, to the Universe”, in 2014. This success was a sold-out event, and included appearances in over 40 cities across the United States, Australia and New Zealand.
The G-Easy style is very unlike modern hip-hop stereotypes. He appears generally uninterested in materialism or big spending compared to typical celebrity purchases. This artist recognizes the value of delivery, and carries himself with a bold presence. Gillum throws himself into quality. This successfully brands a reputation for above-and-beyond merchandise designs, concert amenities, social media and business organization strategies. The G-Easy brand is recognized in each thoughtful element, including finite details like fan experiences, personal unification, and networking relations.
As the next chapter unfolds, Gerald Gillum’s career is expected to maintain momentum, and achieve positive growth. Upcoming 2016 tour, “When It’s Dark Out”, will stage in over 50 cities spanning seven countries. Following trends from earlier years, this tour has sold out in 24 cities so far. Certainly, this bold and creative professional will continue exceeding expectations with incredible force and popularity.